Spoonbill

Course

Digital Marketing

Period

September 2024

Instructor

Andi Proda (andi.proda@etg.al)

Classroom

Elite Academy Elbasan

Description

In this course, you will explore the exciting world of digital marketing and equip you with the essential skills and knowledge to excel in this rapidly evolving field. This course is designed for beginners and professionals alike who want to gain a comprehensive understanding of digital marketing strategies, tools, and best practices.
By the end of this course, you will have gained a solid foundation in digital marketing, allowing you to devise and implement effective marketing strategies in the digital realm. Whether you are a marketing professional looking to upskill or an aspiring entrepreneur seeking to promote your own business, this course will empower you to thrive in the digital age. Let's embark on this journey together and unlock the vast opportunities that digital marketing has to offer!

Expectations & Goals

Course Expectations:
Active Participation: Students are expected to engage in all lessons, discussions, and group activities, providing input and sharing their perspectives on digital marketing topics.
Practical Application: Students should be prepared to apply the concepts learned through real-world examples, case studies, and hands-on projects.
Timely Completion: Assignments, quizzes, and projects should be completed on time to ensure a steady progression through the course.
Collaboration and Feedback: Students are encouraged to collaborate with peers, exchange ideas, and provide constructive feedback on group projects and individual tasks.
Exploration of Tools and Techniques: Students should be open to experimenting with various digital marketing tools and platforms, as this is crucial for building a comprehensive skill set.
Course Goals:
Understand Digital Marketing Fundamentals: By the end of the course, students will have a clear understanding of key digital marketing concepts, strategies, and tools.
Master Marketing Tools: Students will become proficient in using essential digital marketing platforms, such as SEO tools, social media, email marketing, and analytics software.
Develop Effective Strategies: Students will learn how to create, implement, and optimize marketing campaigns that are tailored to specific audiences and goals.
Gain Practical Experience: Through projects and real-world scenarios, students will practice digital marketing techniques, including content creation, social media management, and data analysis.
Prepare for a Digital Marketing Career: Whether as a professional or entrepreneur, students will be equipped with the knowledge and skills to excel in digital marketing and drive business growth in the digital space.

Course Schedule

Section	Title	Lectures	Length (min)
1	Hyrja	1	60
2	"Market Research"	1	90
3	Si të hapësh një "Website"	1	90
4	"E-mail Marketing"	1	90
5	Të drejtat e autorit	1	90
6	"SEO Checklist"	1	90
7	"YOUTUBE Marketing"	1	90
8	"FACEBOOK Marketing"	1	90
9	"TWITTER Marketing"	1	90
10	"GOOGLE Adwords"	1	90
11	"GOOGLE Analytics"	1	90
12	"INSTAGRAM Marketing"	1	90
13	"PINTEREST Marketing"	1	90
14	"LINKEDIN Marketing"	1	90
15	"FACEBOOK ADS"	1	0

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Name

Digital Marketing

Code

C0020

Year

2025

Authors

Locations

Session Duration

0 minutes

Modules

No	Title	Lectures	Length (min)
1	Hyrja	1	60 min
2	"Market Research"	1	90 min
3	Si të hapësh një "Website"	1	90 min
4	"E-mail Marketing"	1	90 min
5	Të drejtat e autorit	1	90 min
6	"SEO Checklist"	1	90 min
7	"YOUTUBE Marketing"	1	90 min
8	"FACEBOOK Marketing"	1	90 min
9	"TWITTER Marketing"	1	90 min
10	"GOOGLE Adwords"	1	90 min
11	"GOOGLE Analytics"	1	90 min
12	"INSTAGRAM Marketing"	1	90 min
13	"PINTEREST Marketing"	1	90 min
14	"LINKEDIN Marketing"	1	90 min
15	"FACEBOOK ADS"	1	0 min

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